New Year, New Start

stock vector : New Year 2013 start button
So, it’s a new year and a new start for me and millions of other people but why or why does the media continue to churn out the same old predictable nonsense?!

Every year during January you hear the same old tired eating advice of cutting calories and eating low fat despite how many times that has been discredited in recent years and every year you see the same so-called ‘celebrities’ try to flog their DVDs which do little to help inspire people to get fit for more than 5 minutes.

When are we going to see the health and fitness industry wake up and actually do something to help people rather than just take the money every January for the thousands of people who start back at a gym and never get past February?

The more I look into it the more my long term aim has to be to open my own gym or training space – somewhere that offers great stock photo : empty fitness gymtraining but backed up with emotional support, healthy eating advice and really good sensible advice on clothes and make up.  The majority of my clients are women, generally over 40, which fortunately is my own demographic and there is a real thread running through every women I meet;

  • Gyms tend to be designed by men for men
  • Gym staff tend to be young men who have no empathy with women over 40 who are juggling children, work, parents etc etc
  • If not young men they are full of young women with no life skills who again cannot empathise with their clients
  • Women often need more of an emotional connection to make real progress
  • Women need realistic, practical suggestions for food and diets that fit into their busy live that take into account what REALLY happens!
  • Women are often a bit lost after 40 and start to lose track of who they really are – someone who can understand that and help guide them is really appreciated
  • So often we stick with the same make up or hairstyle that we have had for years, it ages us and slowly saps the confidence.  Having someone to show you how easily make up, hair or fashion can be updated and quickly it changes how you feel and how other people see you is invaluable.

stock photo : The words What Makes You Special on a badge, asking the question of what characteristics set you apart as an individual as different, unique, distinguished or better than the restFor many women it’s not about major life changes or even losing loads of weight; often its just about feeling lost, feeling that their confidence has been dented a little by life and wanting to be best they can be, no matter what their age.

So instead of focussing on health and fitness the way it’s been traditionally done, for me its time to make a real change.  Changing the way I approach the fitness industry, changing how I approach clients and offering my clients something more than the thousands of other fitness trainers’.  That is, I guess the central foundation of my blog and my business.

stock vector : Beauty girl

There are so many ways to get fit, stay fit, be healthy but more importantly be happy…… and its time we embraced them and offered our clients an easier way. So, stick with me and I will do my best to try and be all the things I want to be!


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