Is fitness overrated?

Runner - running shoes closeup of woman barefoot running shoes. Female jogging in Central Park, New York City. - stock photoBefore anyone shouts at me lets just be clear, I am a personal trainer, I have clients, I workout every week but……it seems to me that this is a very odd industry to be in.

Being a PT is one of those rare occupations where you get to be a key part of someone’s life, you can help them make all kinds of changes but the bottom line is that they will never treat you as anything more than a casual hairdresser, someone who they can pick up and drop as and when they want. And mostly, there is a Hand with money isolated on white background - stock photogeographical limit to how much people will pay per session and no matter how many qualifications you have or where or how you operate they still wont pay any more per session.

So whilst a few at the top of their game will always prove the exception and make a ton of money there are a whole load of good (and bad) trainers further down the pyramid who are ticking over but will never make enough to finance the dream.  I am one of those lucky people who has a day job they love and started down the PT route as a hobby; my intention was always to make it my full time job but having spent some time around trainers and the industry I do think I would be hard pressed to replace my current salary.

I think we all aspire to be fitter, healthier etc but the fitness industry has spent so much time trying to get new people in as trainers there is a massive glut of qualified trainers out there who lack the empathy and life skills to really engage and unfortunately the 18-year old straight from school trainer is the one that gives all the other trainers a bad name!  How can someone who has 10 years experience and expects it to be reflected in their rates compete with a newly qualified  trainer who has nothing to lose and can charge a rock bottom price?

An inspirational 3D text message, "Live Your Dream", possibly for a business or personal strategy. - stock photoSo what does that mean for me and the dream?  Well the dream moves onwards and upwards but just in a new arena and into the area that started the whole Beauty Fitness Fashion blog – in the next few weeks we launch our new on-line Fashion store selling a whole range of fabulous new clothes including some amazingly gorgeous corsets.

So forgive me if for now, I have become disillusioned with fitness and start to shamelessly promote the new business!




New Year, New Start

stock vector : New Year 2013 start button
So, it’s a new year and a new start for me and millions of other people but why or why does the media continue to churn out the same old predictable nonsense?!

Every year during January you hear the same old tired eating advice of cutting calories and eating low fat despite how many times that has been discredited in recent years and every year you see the same so-called ‘celebrities’ try to flog their DVDs which do little to help inspire people to get fit for more than 5 minutes.

When are we going to see the health and fitness industry wake up and actually do something to help people rather than just take the money every January for the thousands of people who start back at a gym and never get past February?

The more I look into it the more my long term aim has to be to open my own gym or training space – somewhere that offers great stock photo : empty fitness gymtraining but backed up with emotional support, healthy eating advice and really good sensible advice on clothes and make up.  The majority of my clients are women, generally over 40, which fortunately is my own demographic and there is a real thread running through every women I meet;

  • Gyms tend to be designed by men for men
  • Gym staff tend to be young men who have no empathy with women over 40 who are juggling children, work, parents etc etc
  • If not young men they are full of young women with no life skills who again cannot empathise with their clients
  • Women often need more of an emotional connection to make real progress
  • Women need realistic, practical suggestions for food and diets that fit into their busy live that take into account what REALLY happens!
  • Women are often a bit lost after 40 and start to lose track of who they really are – someone who can understand that and help guide them is really appreciated
  • So often we stick with the same make up or hairstyle that we have had for years, it ages us and slowly saps the confidence.  Having someone to show you how easily make up, hair or fashion can be updated and quickly it changes how you feel and how other people see you is invaluable.

stock photo : The words What Makes You Special on a badge, asking the question of what characteristics set you apart as an individual as different, unique, distinguished or better than the restFor many women it’s not about major life changes or even losing loads of weight; often its just about feeling lost, feeling that their confidence has been dented a little by life and wanting to be best they can be, no matter what their age.

So instead of focussing on health and fitness the way it’s been traditionally done, for me its time to make a real change.  Changing the way I approach the fitness industry, changing how I approach clients and offering my clients something more than the thousands of other fitness trainers’.  That is, I guess the central foundation of my blog and my business.

stock vector : Beauty girl

There are so many ways to get fit, stay fit, be healthy but more importantly be happy…… and its time we embraced them and offered our clients an easier way. So, stick with me and I will do my best to try and be all the things I want to be!

What is it with the fashion police?

stock photo : Shallow depth of field image taken of yellow law enforcement line with police car and lights in the background.Looking around WordPress and the net I have come across several articles written by women criticising what other women wear to the gym; apart from the bullying nature of some of these posts I cannot believe that as grown women we still resort to playground judgements and hostility.

At the end of the day what on earth does it matter to anyone else whether someone wears a thong, bright pink lycra, full make up or a black goth T-shirt for that matter? None of us know their story, their background or how their day or week has gone, who are any of us to pass judgement? For those of you who have posted negative comments in the past about other women please, I ask you to just stop and think; how much do you really know about the woman on treadmill or weight station next to you?  The woman in the full make-up may have come straight from work or just maybe, it’s the only thing that gives her the strength or confidence to walk in the door such is her insecurity. Or maybe the bright pink top was a present from a loved one or she has achieved so much that its her celebration outfit? Or maybe her husband has lost his job and the goth t-shirt is the only thing that fits and she can’t afford to buy anything else?

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